As the Las Vegas Sun transforms from an actual if irrelevant afternoon newspaper into a little insert in Stephens Media's Review-Journal, no journalists should have to lose their jobs. But it looks like they will. In stories announcing the artificial circulation inflation scheme, under which the Sun will eventually be axed as a stand-alone publication and folded into the R-J along with the grocery store coupons, Sun Poohbah Brian Greenspun said editorial staff layoffs are inevitable.
Actually, they're inexcusible, and either Greenspun's oft-stated concern for Southern Nevada's future rings a tad hollow or he's an incompetent negotiator. Just this week on Gwen Castaldi's KNPR show, while crowing about his sainted father and glorying in his role of newspaper family don, Greenspun explained that the family has never really made any money in the newspaper business. Rather, they're in the business out of a love of newspapering and because they care so much about the community, he said, or words to that effect. Touching, if true. Such noblesse oblige might even make a man look at fewer news pages to fill and see an opportunity to give dedicated reporters the time and effort required to produce genuinely stellar journalism (and embarrass the Review-Journal in the process).
Now Greenspun might argue it's unrealistic to expect the family to lose too much money in the pursuit of editorial excellence. Fair enough. Greenspun is about to save Stephens Media Ubermeister and R-J Publisher Sherman Frederick oodles in the expense column wept over by whining publishers everywhere, newsprint costs, by relinquishing the requirement that Sherm must print the Sun as a full-on newspaper as stipulated under the Joint Operating Agreement. In return, Greenspun should have forced Sherm to guarantee that the R-J would hire any and all journalists not retained at a soon-to-be-truncated Sun.
It would have taken grit and tenacity to extract such a guarantee. See, the Sherminator and Stephens Media are profoundly, passionately cheap. And that's why it will be such a travesty if any journalists lose their jobs because of the new deal--Southern Nevada journalism is already understaffed and overworked.
A 2003 report by the Institutes for Journalism and Natural Resources found that the R-J, at 0.7 reporters per 5,000 circulation, had the lowest number of reporters relative to circulation than all other 11 Western U.S. papers in the study. All but one of the other papers had at least twice as many reporters per circulation. The Press-Enterprise in Inland Southern California, which has a circulation almost identical to the R-J's, had five times as many reporters.
Yes, Southern Nevada's nation-leading rate of population growth notwithstanding, the R-J's daily circulation has flat-lined at 165,000--that's flirting with a paltry, single-digit penetration rate in a metro population of 1.7 million or so. And the R-J's penetration is sure to get smaller, as fewer and fewer people are willing to pay to have three or four pounds of paper product thrown up against the door every morning. Advertisers, however--always the last to be told--continue to think this whole model of printing words and pictures with ink on actual paper and then hauling it all over town is valid, and the R-J is raking it in. Unfortunately, Stephens Media is privately held and its financial reports aren't public. But embattled as the dead wood industry is, the nation's newspaper corporations often enjoy monopoly or near-monopoly control over a market, and typically expect profit margins of 20 percent, 30 percent--even 40 percent. Las Vegas is a very dynamic advertising market, and if the Review-Journal wasn't wildly profitable Sherm would probably be looking for work. The R-J isn't understaffed, and that staff overworked, because the paper can't afford reporters.
Greenspun and Frederick have subdued the long-running and highly uninteresting feud between the two organizations long enough to strike a deal by which Sherm saves even more money and Brian gets to show 165,000 people that he can't write on weekdays either. They should take further advantage of this tender moment and, citing their deep commitment to the community that has given each of them so much and their abiding respect for the crucial role quality journalism must play in Southern Nevada's development, jointly pledge that no journalists will be harmed in the making of this kinda squirrelly looking deal.
Oh yeah...what will this Big Media Develoment mean for the community otherwise? Hard to say. The Greenspuns haven't exactly made the best use of their weekend opportunities at six-figure readership in the R-J, tending to run innocuous saccharine on their Saturday page and too often giving over their Sunday section to wire copy when they should be letting their reporters show off. Greenspun marquis property Jon Ralston, given an audience, may deign to resume writing a column on a weekday, which could be useful. And some have expressed the hope that the Sun's editorials, wishy-washy and dithering though they may be, could offset the daily libertarian kookfest dropped on the city by the R-J opinion staff. That's an understandable hope, but perhaps misguided. Some politicians and policymakers appear to tremble at the prospect of a blistering R-J broadside linking this or that politician or policy with the satanic nanny state. But with the R-J's circulation both lackluster and stagnant, it's time to acknowledge that the R-J's influence with the public is not as great, nor its wrath as mighty, as the paper would like you to think.
It all conjures up an appropriate motto for the paper, though: The Las Vegas Review Journal. Understaffed. Overrated.
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